Brands
UC News to promote ‘Tubelight’, partners SK Films
MUMBAI: UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year – Tubelight.
As the official ‘Trending Partner’ of the movie, UC News continues its strategy to offer diverse, exclusive, and comprehensive content by offering users exclusive behind the scene footage and a dedicated section on UC News featuring special footage, news, comments and videos related to the movie Tubelight.
UC News also employed an innovative strategy of movie promotion by launching an engaging digital game on UC News and later promoting the movie at Times Square in New York. The game invited users to join Salman’s squad to find his brother by uploading their images on UC News and sharing with friends. The game registered over 2.3 million page views while over 1 million users participated in the game (in just five days) to help Salman find his brother. After receiving 1 million shares, the poster of the movie was featured at New York’s Times Square where the selected fans pictures were put together with Salman Khan and Sohail Khan’s poster.
Alibaba Mobile Business Group head of international business department Young Li said, “The consumption of entertainment related content, especially Cinema is at its highest in India. As one of the leading digital news aggregator, we understand Indians’ love and passion for Bollywood. In our continued commitment towards bringing best content for the users, we are delighted to announce our collaboration with SK Films for Tubelight. The collaboration will enable millions of UC News users to have direct access to some of the best and exclusive content of the much awaited movie.”
Salman Khan Films COO Amar Butala added, “At SKF we have always focused on bringing best of the content for the audiences. We are delighted to partner with UC News and are hopeful that with its reach we’ll be able to make our content accessible to millions of Hindi Cinema fans not just in India, but also across the world.”
Salman Khan, in an interview with UC News, revealed details of his new co-star Matin Rey Tangu, who loves calling Salman as ‘Bibing Salman’. He said, “He is like one of the amazing kids I have ever met. He is superb and on a different level. He calls me Bibing Salman which means older brother. He’ll call everyone ‘Uncle’ but he’ll call me Brother.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
