MAM
Majestic ties up with ScoreData to streamline analytics
MUMBAI: BSE-SME-listed Majestic Research Services and Solutions Ltd (MRSS) has formed an alliance with California-based global data analytics firm – ScoreData to streamline sophisticated analytics in customer engagement.
As part of the alliance, MRSS clients will mine new data sources, modelling on the ScoreFast™ run-time platform to uncover insights quickly for data analysts and business managers alike.
MRSS India chairman Raj Sharma said, “With the Indian economy on the cusp of a major tax reform that is set to galvanize the economy, the alliance would leap-frog MRSS India into the next level and gear itself for several new opportunities that are set to open up in this emerging market.”
Scoredata’s analytic tool will help consumer goods companies including banking and financial services, insurance firms, telecom service and retail companies to unlock their full data potential.
ScoreData CEO Vas Bhandarkar said, “The current ways of gleaning useful digital signals are too cumbersome and silo’d for most businesses. Our partnership with MRSS gives customers quick access to making sense of their data constantly and quickly, in a broad range of use cases from financial services to retail to media and more.”
MRSS MD Sarang Panchal said, “Every company we encounter seems to have multiple strategic digital data initiatives, but tangible result in a reasonable timeframe eludes them. Working with ScoreData positions us to bring amazing value to our customers, spanning machine learning, domain expertise, and process depth for turnkey solutions.”
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
