MAM
Cheetah claims Applock surpassed 35% penetration
MUMBAI: Libra, an Android analysis platform designed by Cheetah Mobile, has found that Security Master – Antivirus, VPN, AppLock, Booster – (previously known as CM Security Antivirus app Applock) claims to have a weekly active penetration rate of over 35 per cent among mobile internet users on Android in India at present. Applock is able to reach 200 million impressions a day making it a powerful advertising tool for advertisers that increasingly need to reach a mobile-first audience.
Samsung, Suzuki, Tata & Colgate are already on-board with the company’s Cheetah Ads services. In particular, Samsung’s campaign has generated more than 37 million impressions for a campaign that helped it launch one of its phones. A combination of high market reach, impactful ad format, and machine learning to help optimize the campaign has resulted in purchase intent of more than 2.5x the normal mobile e-commerce rate.
Cheetah Mobile APAC Ad sales GM Morden Chen said, “Our huge inventory and precise targeting abilities fuelled by our AI capabilities, Cheetah Ads will continue to help advertisers in India to effectively reach their target audience who are increasingly mobile-first. We see our mission in India as one to continue to educate the market about the beauty of mobile advertising and work closely with our various partners to move the industry forward.”
Tata global beverages – media & marketing procurement deputy GM Sonia Serrao said, “We tried the Locker Ad Roadblock from Cheetah Mobile in conjunction with our print campaign, and it gave us maximum “Impact and Reach”.
Based on a recent study by Cheetah Mobile, launched vertical video in all mobile moments earlier this year by leveraging its suite of mobile apps which are able to capture a mobile user’s entire mobile consumption journey.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
