MAM
Marquees: High-powered jury announced, News18 India to present debut
MUMBAI: The Advertising Club, India’s foremost advertising community that is all set to present the maiden edition of Marquees 2017 has now announced the esteemed jury panel for the awards. Presented by News18 India and powered by COLORS and MTV in its debut edition, Marquees 2017 instituted to recognise brands for their excellence in building effective and sustainable equity will now be adjudged by media legends that includes RPG Enterprises chairman Harsh Goenka, UpGrad co-founder Ronnie Screwvala, Taproot India chairman & co-founder Agnello Dias, TPG Capital sr Advisor & Vodafone former COO Naveen Chopra and Perfect Relations founding partner Dilip Cherian and GroupM CEO – south Asia CVL Srinivas.
The stalwarts along with Hindustan Unilever CEO and MD Sanjiv Mehta as jury chair is all set to bring great perspective and acumen into the judging process for the first edition of this unique awards. The debut edition of the awards is slated to premiere on August 11th, 2017 in Mumbai.
Speaking about the diversity of the jury panel for the awards the Advertising Club president Raj Nayak said “The illustrious jury for Marquees 2017 that consists of stalwarts from across categories brings in great diversity of experience and vigor into the deliberation process. This diversity is set to provide significant insight mining potential and range in perspective into the evaluation method, ensuring that only the most deserved and path breaking marketers facilitating social and behavioral change emerge victorious.”
Speaking about associating with Marquees 2017, A+E Networks – TV18 MD and Network18 president – strategy, product & alliances Avinash Kaul said, “Network18 through its front-running Hindi General News brand News18 India believes in acknowledging talent that has transformational potential. As a news organisation, we bring cutting-edge stories that prompt authorities into action. Similarly, we believe Marquees 2017 will recognise forward thinking marketers who create campaigns to inspire positive change. The multi-disciplinary jury panel of industry legends is sure to bring further credence and value to the awards, making it a much sought-after event for marketers.”
Talking about Marquees 2017 awards jury, Marquees 2017 chairman Partho Dasgupta said “The debut edition of Marquees has already set a significant benchmark by bringing together a highly respected jury panel that consist of media legends. The combined experience, wisdom and technical know-how of the jury is sure to recognize and validate brands and marketers that have redefined and challenged the conventional communication paradigm.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
