Ad Campaigns
Budweiser campaign unveils premium sparkling water
MUMBAI: Budweiser, in its 10th year in India, has announced its latest campaign that reiterates the brand’s aggressive plans to grow in the market by building on the brand’s legacy.
Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s legendary story – Budweiser is brewed on its own terms for people who live life on their own terms. The 25-second film derives its genesis from the brand’s core principles of freedom, ambition and authenticity.
ABInBev India marketing director Kartikeya Sharma said; “Budweiser has remained authentic to its roots, and innovative at the same time to create the best brand experience for our audience. After 10 years of being present in the Indian market, we feel the time is right to expand our outreach while we aim to push the envelope on elevating the brand experience.”
He further added, “Budweiser’s legacy is not only about creating perfection and attention to detail in a bottle but also about how the brand has been an intrinsic part of global culture from music to sports. In India, Budweiser’s vision is to drive and shape the electronic music culture with homegrown and international artists who are brewed the hard way.”
Since its launch in the country in 2007, Budweiser’s communication was led by digital media supported by on-ground experiential. This is Budweiser’s first multi touch point campaign that has been rolled out on all platforms of media like print, electronic, outdoor and digital medium.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
