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Idealake’s Prabhakar Jampa joins Asymmetrique

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MUMBAI: Asymmetrique, a digital-era marketing and brand solutions company, recently appointed Prabhakar Jampa as their chief experience partner.

Prabhakar is professional with over two decades of experience in digital strategy, creative and brand advertising with strategic thinking. He has held creative leadership positions in major MNC agencies such as RediffusionYR, iContract, Contract Advertising (a JWT, WPP worldwide company), Result McCann, Wunderman and MAA Bozell. His previous role was with Idealake, where he was the executive director – strategy & creative.

Jampa says, “What drew me towards Asymmetrique is its unique approach towards creating digital brand ecosystems at the intersection of Data, Content, and Technology. Together, I look forward to co-creating the next generation of iconic brands that will define the digital-era of marketing in India, and hopefully the world.”

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Asymmetrique CEO & MD Nitin Gupta says, “Prabhakar is amongst the rare breed of creative thinkers in India who believes that digital ecosystems is the future of the agency business.”

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Advertising Rocks Season 4 returns to Goafest 2026 with musical flair

Industry talent takes centre stage as music meets creativity at Goafest

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MUMBAI: The spotlight is back on music and marketing as Advertising Rocks Season 4 gears up for a high-energy return at Goafest 2026, promising a louder and more vibrant celebration of creative talent within the industry.

Now in its fourth edition, the platform continues to carve a niche as a space where professionals from advertising, media and marketing step beyond boardrooms to showcase their musical side. Open to solo and duet performers, the competition will unfold across multiple rounds before culminating in a live finale at the festival. Shortlisted participants will also receive complimentary access to Goafest, adding to the appeal.

Each category will feature four finalists, with winners decided through a mix of jury evaluation and audience votes, making the experience interactive as well as competitive. The stakes are equally compelling, with cash prizes ranging from Rs 25,000 to Rs 1,00,000 across categories.

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Reflecting on the journey so far, BBH former CEO Subhash Kamath said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”

Echoing the sentiment, Havas Media Network India chief executive officer Mohit Joshi said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent.”

Registrations for the competition are currently open, with entries accepted until April 30. Participants are invited to submit their performances and take a shot at the stage.

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Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 in Goa. With Advertising Rocks returning to the lineup, the festival is set to strike a chord that goes well beyond advertising, blending ideas with rhythm and a touch of showmanship.

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