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AajTak topples Times of India as the top news video page on Facebook
New Delhi, 13th July 2017: AajTak-India’s No.1 News channel- has also topped the rankings on the digital space by becoming the most popular on social network for continuous 3 months with over 29.7 million video viewership on Facebook in May, 2017. By crossing this monthly viewership mark, AajTak has stormed the digital platform with its exclusive content.
Vidooly, the leading video intelligence software product suite for content creators, media companies and brands, had come up with the report for MOST POPULAR FACEBOOK VIDEO PUBLISHERS IN INDIA – May 2017 which is categorized into six major genres – Health & Lifestyle, New age Entertainment, Traditional Entertainment, New age – News, Traditional News and Independent creators. The report highlights that the top 100 pages collectively clocked more than 2.8 billion viewership in May 2017.
AajTak has a video viewership of 297,645,571 on Facebook which is way ahead in comparison to the Facebook pages of ABP news and Times Of Indiawhich are ranked in second and third position with 184,526,769 and 114,406,951 viewership respectively.
Commenting on the report, Ms. KalliPurie, Group Editorial Director (Broadcast & New Media), India Today Group said, “AajTak’s leadership on television and on the digital space can be attributed to the brand philosophy of staying true to the promise of being ‘SabseTez’. The consistent focus on speed, user experience and quality of content at Aajtak.in has made it the most preferred for news content”.
AajTak has been instrumental in reaching out to its viewers on traditional media for many years now and this achievement shows the popularity of the channel in the digital world too. There is a constant engagement with the audience on AajTak Facebook page through Discussions, Satire, Backstage Conversations, News Capsules, Photo Blogs, Engagement Posts, TV Primetime Teasers, Primetime Promotions and a lot more.
SubratKar, Co-Founder & CEO, Vidooly commented on the developments saying, ”Over the last 6 months, we have been closely tracking the tremendous growth in viewership of videos on Facebook in India. As expected, News related content dominates all the other genres since Facebook has been playing a pivotal role in shaping up the socio political opinions in the country. We are also seeing a steady increase in independent video creators utilizing the platform, catering to both the urban and rural population. It is a very interesting time in the online video business in India as both YouTube and Facebook are attracting content creators. However; given the fact that Facebook is yet to launch monetization for creators, YouTube still is the place to be if you’re looking to make a business out of it.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
