MAM
UnErase Poetry Qyuki Shaadi will question marriage norms
MUMBAI: In Qyuki’s endeavor to encourage unique talent, it’s latest association with Unerase Poetry’s young writer, poet and performer Aranya Johar is true to the cause.
The campaign in association with the World’s No. 1 Matchmaking Service Shaadi.com is an expression of a girl’s struggle with the societal norms and conventions about body, shape and complexion.
In just 2 minutes, the poem portrays gamut of feelings and emotions on how girls are burdened with stereotypical notions on their body type and skin tone. Although the poem is penned and recited by a girl, it fairly balances the judgments framed about boys and men as well.
Aranya started her poetic journey at the tender age of 11 and her piece ‘A Brown Girl’s Guide to Gender’ hit a staggering 1 million views within two days of its upload and is currently over 30 million and counting. This time through “A Brown Girl’s Guide to Beauty” Aranya strives to speak aloud about the set norms by the media and the society.
An innovative initiative started by standup comedian and poet Simar Singh, UnErase Poetry is a bilingual medium that creates and promotes spoken word poetry. The digital creators are at the forefront of bringing about a change in the society about the regressive concepts such as taboos on menstruation, human trafficking, marital rape and many such relevant and important subjects.
Sharing his thoughts, Simar Singh said “This campaign is an effort to bring awareness of how skin tone of a girl shouldn’t be a parameter to marry her. Aranya has done remarkable work with her poem. We have the befitting partners with Shaadi.com and with Qyuki Digital being the platform, we are rest assured for it to reach out to its audience.”
Sagar Gokhale, the content head, expressed “Qyuki has always stood for change and we are glad to be associated with such a unique talent as Aranya’s. Her poetic form has formed a bond with viewers and we want to strengthen it. We are glad to showcase the power of such an impressive talent.
According to CEO Gourav Rakshit, Shaadi.com, “The bias against complexion and body type is something that exists within our society at large. While eliminating this mindset is a long way off, this is our first step to help people look beyond and really get to know a person before making their decision. It’s only fair to give finding love a fair chance!”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
