Brands
India-Sri Lanka test series net a bagful of ground & instadia sponsors
MUMBAI: The folks at India-based sports management firm ITW Consulting are sporting broad smiles on their faces. The reason: a clutch of brands has signed up as on-ground sponsors for the upcoming India vs Sri Lanka test series starting 26 July in the Emerald isle.
Among the brands which have come on board include: Seagrams Royal Stag Cricket Gear and Servo Lubricants as the title and powered by on-ground partner. The other key partners are Hero MotoCorp (HERO), Bharat Sanchar Nigam Limited (BSNL), Kent RO Systems (KENT), Dalmia Cement Bharat Limited, MDH Limited, Syska and Byju’s Learning App.
“The response to this series from brands has been very positive given the unique mix of technology and innovation we are offering to elevate the brand association,“ says ITW Consulting Co-Founder Bhairav Shanth. “We will shortly announce the title partner for the ODI and T20 series.”
Adds ITW Consulting director M.S. Muralidharan: “At ITW, we have ensured that we bring in some latest and most innovative in-stadia technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system.”
Cricket fans attending the matches during the tour will get to see the world’s largest high definition sight screen along with 100 per cent LED HD quality systems, and crowd facing LEDs allowing for fan engagement not experienced before.
The highlight of the ODI series is that the player of the series wins an Eicher Polaris Multix MS – BS IV vehicle.
Sony Pictures Networks (SPN) India president distribution and sports business Rajesh Kaul highlights, “We have on-board some big brands as our advertisers. We aim to make the broadcast experience on the India Tour of Sri Lanka Test Series 2017 a memorable one.”
The 45-day long cricket extravaganza will reach a wide Indian, Sri Lankan and global audience cheering for the powerhouses and superstars of the likes of Angelo Mathews, Rangana Herath, Lasith Malinga as well as their Indian counterparts like Virat Kohli, MS Dhoni, Ravi Ashwin amongst others. The series will be telecast by the official live broadcasting partner, SPN India on SONY SIX and SONY TEN 3 channels and will be livestreamed on SonyLIV. Scheduled to reach prime time audiences in India and Sri Lanka, the match preview, pitch report and toss will commence 30 minutes prior, followed by the match at 10:00 am IST for Tests, 2:30 pm IST for ODI’s and 7:00 pm IST for the T20.
ITW Consulting recently announced the acquisition of certain exclusive rights from SPN India the sole and exclusive media rights holder of the series. The deal with SPN involves title rights, on-ground and in-stadia advertising rights for all the cricket matches to be played during the series.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
