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Whilter.AI unveils expansion plans and projects revenue growth of Rs 7 cr by FY 24-25 end
Mumbai: Whilter.ai, a createch company in the GenAI space, announces its expansion plans and revenue growth, setting the stage for the next evolution of b2c communication. Whilter.AI is dedicated to pushing the boundaries of technology to deliver customise solutions for its clients. Currently scaling video communications as a service, the company aims to make the pricing very affordable, add more language support, and soon move towards a self-serve platform for brands and producers.
With several successful projects under its belt, Whilter.ai has garnered acknowledgment and praise for its impeccable work. Collaborations with prominent brands across industries have resulted in remarkable engagement rate upliftment and conversions, catching the eyes of industry leaders. Since its inception, Whilter.AI has onboarded clients such as RoyalEnfield, W for Women, Domino’s, Aditya Birla Capital, and MotoGP to name a few.
“At Whilter.AI, our goal is to enable businesses to enhance customer engagement and uplift conversion rate (multifold) through hyper-personalized videos. As the global digital video advertising market is projected to skyrocket from $53.2 billion in 2021 to $712.6 billion by 2031, driven by a compelling CAGR of 29.6 per cent, this data shows that consumers and brands increasingly valuing personalized experiences.” said Whilter.ai co-founder Pankaj K Arora.
Speaking on this Whilter.ai co-founder Prashant Yadav said, “We’re enthusiastic about our upcoming expansion plans as they reflect our commitment to offering practical and effective solutions in personalized video creation. Our primary focus remains on advancing our solutions to ensure it delivers not just creative content, but also scalable and efficient solutions for our clients. We aim to extend the reach of our platform, enabling more businesses to leverage the power of personalized video in their marketing strategies.”
The market for personalised video creation is witnessing unprecedented growth, fueled by the increasing demand for hyper-personalization in digital advertising. According to recent studies, the global digital video advertising market is projected to skyrocket from $53.2 billion in 2021 to $712.6 billion by 2031, driven by a compelling CAGR of 29.6 per cent. Consumers are increasingly valuing personalized experiences, with 73 per cent citing customer experience as a key factor in their purchasing decisions. Whilter.AI is at the forefront of this trend, catering to early adopters across various industries, including healthcare, BFSI, fashion, and more.
Whilter.AI has identified the US and European markets as key targets for expansion. With strategic initiatives underway, the company aims to penetrate these markets and establish a strong presence, offering its solutions to a global audience.
CMOs recognize the importance of engaging personalized visuals, but scaling video production is often time-consuming and expensive, posing a significant deterrent. To address this issue, Whilter.AI plans to enhance efficiency and reduce costs, making its solutions more accessible and effective. By focusing on real-time delivery and affordability, the company aims to promote widespread adoption across various industries and use cases.
Whilter.AI’s client roster includes leading brands from diverse sectors, including healthcare, fashion, automobiles, airlines, and more. The company’s marketing strategy involves a combination of direct engagement and partnerships with industry-leading companies, leveraging joint GTM initiatives and product integrations to reach new clients and markets.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
