iWorld
DISH deploys TiVO metadata to enable seamless entertainment discovery
MUMBAI: After taking some good strides worldwide, TiVO Corporation is adding another feather to its cap. After partnering Panama Cable Onda, Turner, Japan’s KDDI and renewing its licence with Foxtel, it’s now working with DISH.
TiVo, a leader in entertainment technology and audience insights, announced that leading pay-TV provider, DISH Network Corp., has completed its migration to TiVo Metadata. DISH is utilising TiVo’s rich metadata, such as program information and image-based content, across its product platforms, including linear TV, video on demand (VOD) and DVR.
TiVo completed the metadata migration process in just under five months, bringing rich and robust metadata to DISH’s product platforms. The deployment was also rolled out in a way to minimize impact across DISH’s entertainment ecosystem.
“Today’s consumers want a visually-rich entertainment experience that makes it easy for them to quickly identify and access the content they want in real-time,” said Niraj Desai, vice president of product management, DISH. “Through our long-standing collaboration with TiVo, we were able to integrate their enhanced metadata offerings and provide a cohesive and seamless entertainment experience across our product platforms.”
TiVo completed the metadata migration process in just under five months, bringing rich and robust metadata to DISH’s product platforms. The deployment was also rolled out in a way to minimize impact across DISH’s entertainment ecosystem.
“Working against a compressed timeline, TiVo delivered a comprehensive metadata solution that enabled DISH to continue to deliver rich entertainment experiences that its customers expect. We deeply value our relationship with DISH and look forward to continuing to innovate with them,” said Roz Ho, senior vice president and general manager, Consumer and Metadata, TiVo. “With our industry-leading metadata catalog and innovative discovery solutions, TiVo is helping companies like DISH power the ultimate entertainment experience.”
TiVo’s metadata is a leading metadata resource for international TV shows, movies and sporting events, delivering the best quality, localized international metadata that is consistent across 70 countries.
TiVo has already introduced its new fully-integrated Personalized Content Discovery platform. The new platform provides video operators with the most comprehensive suite of content discovery features that combine the power of TiVo’s renowned conversational voice search with personalized search and recommendations. The platform also features powerful analytics capabilities that enable operators to conduct A/B testing; thus, giving operators the ability to optimize their operations in real-time.
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iWorld
Instagram to curb reach of repost-heavy accounts in new update
Original content to get priority as reposts lose visibility on Explore and feeds.
MUMBAI: Copy, paste, repeat? Instagram is ready to hit unfollow on that strategy. The platform is tightening its grip on repost-heavy accounts, signalling a clear shift towards rewarding originality over aggregation. As part of the update, Instagram will stop recommending content from accounts that primarily repost others’ work across key discovery surfaces, including feeds and the Explore tab. The change expands existing restrictions that were earlier limited to Reels, now covering photos and carousel posts as well. While reposted content will still be visible to an account’s existing followers, its chances of reaching new audiences through recommendations are set to shrink significantly.
At the heart of the move is a push to clean up clutter. Instagram is targeting aggregator accounts that recycle content without adding meaningful value, aiming to reduce duplication and elevate the visibility of original creators.
The platform has also clarified what qualifies as “original”. Content created directly by users whether photos, videos or substantially edited material will continue to be prioritised. Even when using existing formats or templates, posts that bring in fresh humour, commentary or creative edits will still make the cut.
What will not pass muster are low-effort tweaks. Adding watermarks, making minor speed changes or reposting screenshots even with credit will not be considered original and will not be eligible for broader distribution.
Importantly, the update will not affect what users see from accounts they already follow. But for creators relying heavily on reposts, visibility beyond their existing audience could take a noticeable hit.
In a platform driven by discovery, that shift matters. Instagram’s message is simple, if you want to be seen, start creating not just curating.
