Brands
M&M’s make a stylish entry in red and yellow
MUMBAI: They are fun, they are irresistible and they are now in India!
This morning, M&M’s® took Maximum City by storm and, oh boy, what a grand filmy entry. Mr. Red and Mr. Yellow scootered down the iconic Gateway of India, in true Bollywood style, channeling their own Sholay moment a la Jai and Veeru, leaving the crowd ecstatic.
Mars International India, a wholly owned subsidiary of Mars Inc., operates in two categories, a pet care manufacturing and marketing business; and a chocolate importation and marketing operation.
Globally known for their camaraderie and friendly banter, the Red and Yellow M&M’s® were in Mumbai to share happiness and spread joy in their unique style!
Mars Chocolate GM – India & Indian sub-continent Andrew Leakey said, “India is a priority market for Mars Incorporated and we are committed to bring our best loved brands to Indian consumers. Our product portfolio in India reflects the same promise while offering our consumers the power to make informed choices. With the launch of M&M’s® in India, our aim is to grow the nascent bite-size category in the market. Across the world, for more than 70 years, M&M’s® have been a favorite brand.”
Brands
Ashish Vashist joins Cashify as head of commercial
Ex-HealthKart leader steps up to steer nationwide operations growth
MUMBAI: Ashish Vashist has taken charge as head of commercial at Cashify, adding a new chapter to a career defined by operational grit and steady leadership.Vashist joins Cashify after more than eight years at HealthKart, where he rose through the ranks from manager administration to national head administration. His journey there was less a climb and more a marathon of scale, strategy and systems. Overseeing pan-India operations, he managed everything from head office administration and warehouses to factories, retail stores, travel, events, real estate, procurement and compliance.
In his most recent role as national head administration, he led infrastructure, vendor management, brand compliance and team leadership across the country. Colleagues credit him with driving tighter cost control, sharper efficiency and a culture that balanced discipline with agility.
Before HealthKart, Vashist served as assistant vice president administration and operations at V-Konnect Associates and was part of the leadership team. His remit covered organisational structuring, recruitment process design, data-led performance improvement and change management.
His earlier career spans administration and facilities management roles at Max Life Insurance Company Limited and ICICI Lombard, where he handled branch operations, expenditure control and vendor coordination. He began his professional journey in hospitality, training as an industrial trainee at Radisson Blu Plaza Delhi and working briefly as a prep chef at TGI Fridays, experiences that laid the groundwork for his operational precision and people-first approach.
Academically, Vashist holds a PGDBA in human resources from Symbiosis Institute of Management Studies and a post graduate diploma in human rights from the Indian Institute of Human Rights.
At Cashify, Vashist is expected to bring his trademark mix of structure and scale to the commercial function, aligning growth ambitions with operational backbone. If his track record is any indication, he will not just manage the engine room but fine tune it for the long haul.
