Ad Campaigns
Kesh King TVC shows use of herbs
MUMBAI: Kesh King, an ayurvedic hair care brand from the house of Emami, is launching its ‘new brand film’ reinforcing its leadership. Positioning the brand as the ‘King of Ayurveda,’ the new film re-emphasises on the strong ayurvedic heritage of the new and improved formulation.
Directed by noted ad film maker and film director Pradeep Sarkar, the film focuses on how the new and improved Kesh King is prepared, using 21 rare ayurvedic herbs such as Bhringaraj, Amla, Neem, Haritaki, Nagkeshar, JapaPushpaetc which are procured from their original sources and blended by using ‘Tel Pak Vidhi’ technique as prescribed by ayurvedacharyas for ages.
Targeted towards both men and women in the age group of 25- 45 years who lead a busy life burdened with their hosts of responsibilities that leaves little time to take care of themselves, Kesh King comes as the trusted and in-depth solution to their various hair issues like hair fall, dry and brittle hair, dandruff, weak hair and split ends.
The film showcases how the brand has touched the lives of many across India and boosted their confidence by providing effective solution to their nagging hair woes.
Emami director Priti A. Sureka said, “Kesh King Oil is a leader with a market share of 34 per cent in the ayurvedic oil market of India which is worth around Rs 7.25 billion. With the film, we aim to underline the brand’s leadership in its category.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
