MAM
36% more active digital display ads this month
MUMBAI: There were 36 per cent more active digital display ads in the month of August as compared to July. The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the competition.
Adby Ventures, an opportunity consulting company, along with BiScience presents the tools to beat the competition at its own game with its competitive media buying intelligence services. The comparison is between July data and August. Adby has seen a surge of new advertisers coming on to the digital display ad world in this month.
Adby Ventures co-founder Vivek Singh says, “Like in the field of sports, having a hold on your competition’s strategy helps you win the game. On the other hand, an inside-out view limits your vision. I’ve spent hundreds of crores on marketing but all the available analytics couldn’t give me an idea of the unseen possibilities. At Adby, we’re empowering marketers by bringing in those competitive insights.”
“BiScience acknowledges the potential of the Indian market by deploying the best digital ad intelligence platform to cover the Indian market, and partnering with Adby Ventures to provide valuable BI to the great businesses in India,” says BiScience chief revenue officer Shai Etzion.
The company is already working with HDFC Life, HT Media, RummyCircle, Jagran, MoneyControl, JungleeGames, Vodafone, Maxus, Mindshare/GroupM, Angelbroking, FirstPost, News18, Birla Sunlife, Marks&Spencer, LogicServe and more their offices in Bangalore and Gurgaon.
Brands
Ronojit Biswas to take charge as GSK Pharma CFO
Juby Chandy exits for Apac finance role; shares slip 0.97 per cent
MUMBAI: GlaxoSmithKline Pharmaceuticals Limited on Monday named Ronojit Biswas as whole-time director and chief financial officer for a three-year term starting 1 April, 2026, signalling a steady internal succession at the drugmaker’s India arm.
Biswas will replace Juby Chandy, who steps down as whole-time director and CFO on 11 March, 2026, after being elevated to lead Apac finance within the wider GSK Group.
A company lifer, Biswas joined GSK in India in 1999 as a management trainee and has since built a 25-year career across India, Vietnam, Singapore, Brazil and the UK. Most recently, he served as senior finance director – global product strategy, based in Singapore.
He has previously held CFO roles in Brazil and Vietnam and was regional controller for GSK’s international region, overseeing financial reporting, performance management and internal controls: a portfolio that sharpened his exposure to global compliance and capital discipline.
Biswas holds a postgraduate degree in management (finance) from Management Development Institute, Gurugram, and a bachelor of commerce (honours) from St. Xavier’s College, Kolkata.
Shares of the company were trading at Rs 2,545.00, down Rs 25.00, or 0.97 per cent, at 12:40 pm, reflecting a muted market response to the boardroom reshuffle.
