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FCB India hires Kaushik as VP, to handle Horlicks account
MUMBAI: FCB India has, in a significant development, announced the appointment of Jyotsana Singh Kaushik as the vice-president following the winning of Horlicks account recently. Kaushik will be based in the Gurgaon office, and will be leading the business vertical.
With around 14 years of diverse industry experience, across marketing and creative agencies, Kaushik has been associated with Tetra Pak India Pvt. Ltd., Aviva Life Insurance, GE Money, Roca, McCormick and JWT in the past.
Amongst the milestones that Kaushik set during her professional pursuit is the establishing of digital marketing as a key vehicle at Tetra Pak and Roca. Her work in marketing campaigns has won accolades at Abbys, Olive Crown Awards, WoW Award and Spikes Asia.
FCB Ulka president – north & east Debarpita Banerjee said, “Jyotsana (Kaushik) joins us with a rich experience across different food and nutrition categories. Her exposure ranges from handling the brands both as an advertising team lead to a marketing lead. This holistic view on brand management will immensely help when it comes to decoding challenges of a large heritage brand like Horlicks, in a marketplace that is ever changing for this category.”
On her new role, Kaushik said, “My endeavor would be to partner with brands to co-create effective strategies that go beyond advertising and help them achieve sustainable growth.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
