Ad Campaigns
Mufti’s digital campaign triggers sale
MUMBAI: Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.
The objective was to convert online audience into actual buyers during GST promotions for the brand, leading to boost in footfalls and consequent sales at stores.
Mufti manager – future businesses Sonakshi Khushalani, “Employing digital media in creative and strategic way can prove to be prolific in reaching out to wider audiences and attracting more sales.”
The agency combined all current offers in-store into a simple creative in the “Spin-The-Wheel” format with the help of GIFs.
The idea was kept simple where people were asked to take screenshots of the desired sale they were interested in mentioned on each spoke of the wheel. Followed by users being asked to share the screenshot with the brand through direct messaging feature on Facebook, Twitter and Instagram, to earn an additional discount.
CogMat CEO Mitchelle Carvalho says, “The idea has effectively driven sales. It enticed Mufti audience with online engagement and incentive.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
