Factual
Men@10’s unique content to help Living Foodz sustain its position, says Amit Nair
MUMBAI: Watch your favourite lifestyle shows this month, as Living Foodz’ ‘Men@10’ has got under way; it airs every Monday to Friday between 10 – 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows are also enjoyed by male audiences in India.”
Living Foodz has emerged as one of the most preferred channels in the lifestyle genre, amongst Indian men. Television remains the one of favourite mode of entertainment for Indian males and Men@10 promises to fill the need gap in male-targeted lifestyle entertainment. The segment will feature food content that will have a generous dash of sports, travel and lifestyle themes that resonate with men within the 21 – 40 age group. ‘Men@10’ is an exclusive property which will include an exciting line-up of popular shows such as:
Taste Match, with legendary cricketer Sandeep Patil, where he is joined by a star-studded line-up of cricketers including Brett Lee, Kapil Dev, Sunil Gavaskar, Ravi Shastri, Sourav Ganguly, Rohit Sharma, Shikhar Dhawan, Irfan Pathan, among others. The series unravels locker room secrets, heartwarming anecdotes and success stories of India’s favourite cricket idols. The show will air at 10 PM, Monday-Friday.
Femme Foodies, Asia’s first food truck reality TV show, hosted by Chef Ranveer Brar, Anahita Dhondy and Shagun Mehra, where the trio judge the culinary prowess of 10 female contestants. The winner takes home a state-of-the-art, premium food truck. The show will air at 10. 30 PM, Monday- Friday.
Taste Down Under with Chef Vicky Ratnani unravels the culinary wonders of Australia and takes viewers on an Aussie adventure. Through the show, viewers can explore Australia’s extraordinary landscapes, pristine white sand beaches, ancient tropical rainforests, and exquisite café culture, and enjoy a multicultural culinary experience. The show will air at 11 PM, Monday- Friday.
Rocky & Mayur’s Food Xpress, with India’s favourite foodie duo Rocky & Mayur. On the show, the pair are set out on an exciting and incredible journey to discover India’s spiciest, most exotic and most expensive food. The show will air at 11.30 PM, Monday-Friday.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
