DTH
Dish TV moves TDSAT against Star Life OK name change & turning FTA
NEW DELHI: After having raised an alarm a day back over an impending monopoly of Star India if it wins the broadcast and other rights to IPL cricket, Essel/Zee Group’s DTH platform Dish TV has moved broadcast and telecoms disputes tribunal seeking restraining order against Star Life OK’s rebranding process and turning free-to-air (FTA).
In its interim prayer Dish TV has sought an order from disputes tribunal TDSAT to “restrain” Star India from converting Life OK from a pay channel to FTA by changing its name to Star Bharat and joining the Doordarshan FreeDish platform. Reason?
According to the petition, reviewed by Indiantelevision.com, Star is making the changes “without informing” sector regulator TRAI as also without giving public notice about the change as “specified in clause 4-3 of the TRAI regulations.”
Star India is in the process of renaming on-air GEC TV channel Life OK (a pay channel) into Star Bharat and put it on Doordarshan’s FTA DTH platform DD FreeDish. Though industry sources indicated that the change was to come into effect from sometime end of August 2017, sources in Prasar Bharati, owner and manager of DD, had said the pubcaster’s DTH platform was not yet technically capable of bringing on board more channels despite they winning slots to be part of the FTA KU-band service as an upgradation process was still not complete.
The case at TDSAT is scheduled to for an initial hearing on 25 August 2017. Dish TV, along with its partner Videocon D2h, has appealed the tribunal for a restraint on Star India and any other further direction that it may “deem fit and proper” keeping in mind the facts placed before the court.
Keep tuned in for more episodes on the new and unfolding corporate warfare in the Indian media and entertainment realm.
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DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
