MAM
Guest Column: Kids – the new-age teachers
I am surrounded by friends who as parents are consciously checking their behavior in the presence of their children—they are either mindful of their conversation or check the way they conduct themselves generally. As parents, it is their duty to inculcate the right habits in their children, and the best way, indisputably, is by example. As someone who does not have children, and therefore first-hand knowledge of parenthood, I naturally endorse the belief that it is only the parent who is the teacher.
This perception changed considerably through my interactions and observations with different children, as I realized that while we as adults are responsible to teach the right values, ethics, behavior, etc to our offspring, there is so much that we ourselves can learn from our children. In my close proximity to children, I have been fortunate to have observed the following three main Aspects which have made me stop and think.
Financial planning: As complicated as the term might sound and you will be amazed to see kids effectively putting this into practice. I noticed the kids carefully count their money and safely keeping their hard-earned stash away. When I spoke to few of them, I realized that these kids were confident of exactly what their priority was, how much money they could earn by doing that particular activity and finally how much they would need to save to pick up a merchandise of their choice. It would appear that the term ‘impulsive shopper’ does not apply to the little ones
Curiosity: If you are a parent inundated by the variety of questions your little explorers ask, irrespective of whether or not you know the answers, you might agree with me regarding their unending curiosity and yearning to learn and grow. It is amazing how seriously these kids take their roles. Recently I noticed a seven year-old playing the role of a police officer, asking a numerous pertinent questions which would help him solve ‘the case’. Another little girl working as a chef, was curious to know why salt is always the last ingredient added during the cooking process. A confident child does not have a problem in asking questions, no matter how numerous or inane; it is a well-known fact that without questioning one cannot learn and progress. And so often, it is a child’s question that hits home and makes the adult stop and think, and makes him open his eyes to take a look from a different angle, and not take things for granted.
Being social: It is nearly impossible for many adults, especially introverts, to start a conversation with strangers in a new place. The fear of one’s ego of being judged makes a person tend to rehearse the scene multiple times in one’s head before approaching a group of strangers to strike up a conversation.
Remember the first day at your new job wondering who your co-workers will be, will you be accepted, etc. As children tend not to have ego problems, they work very well in groups. Just give them a task and a bunch of four- to 14-year-olds will display tremendous teamwork! And most importantly, as children are innocent and unaware by the ugliness of the world, it comes automatically to them to treat other kids as equals. So parents, be open and willing to experience and encompass your children’s bold ideas, their creativity, their zest for knowledge, their ability to dream big. It will be an enriching and rewarding experience. Spend some quality time with your children before these unique teachers with a constant never-ending supply of fresh intakes on life and situations, grow up to ‘retire’ into adulthood.
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This article has been contributed by KidZania India CMO Viraj Jit Singh. Views expressed here are of the writer’s, and Indiantelevision.com may not subscribe to them. |
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.






