MAM
Logicserve Digital bags two DMA Asia Createffect awards
MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, has bagged two silvers at DMA Asia Createffect Awards 2017 for its innovative campaigns for Bajaj Allianz and JetPrivilege under the category ‘financial products and services’ and ‘data and analytics’, respectively.
The campaign #NoMoreExcuses for Bajaj focused on reaching out to two-wheeler owners in tier 1 and tier 2 cities through programmatic platform. The idea came from the fact that 75 per cent of two-wheelers in India don’t have an insurance.
Communication such as ‘Jaau dya na Saheb!’ connected well with the Marathi audience and there were similar other regional ads, that enabled the brand create great engagement with the audiences across select geographies. The campaign with JetPrivilege used advanced layered re-marketing techniques to boost the loyalty business.
Logicserve Digital co-founder and CEO Prasad Shejale said, “This recognition showcases our commitment to offer unique solutions to our clients and help them provide out-of-the-world experiences.”
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
