Ad Campaigns
Firdaus couplet in Kent RO film rejuvenates India’s bond with ‘heavenly’ Kashmir
MUMBAI: Gar Firdaus bar-rue zamin ast, hami asto, hamin asto, hamin ast. (If there is a heaven on earth, it’s here…). How beautiful a feeling is it to enjoy or recollect the wonderful memories of Kashmir — the ‘heavenly’ arm of India.
Vaadi-e-Kashmir, a short film on Kashmir, a CSR initiative of Kent RO, has been created by Law & Kenneth Saatchi & Saatchi. It has been dedicated to the nation by the home minister Rajnath Singh, and MP Hema Malini along with Kent RO Systems chairman Mahesh Gupta.
The film starts with an introduction by one of the most distinguished personalities — Amitabh Bachchan. Also shot in the backdrop of beautiful valley of Kashmir with its stunning mountains, greenery and shikara, the video is fascinating. The outstandingly captivating song sung by Shankar Mahadevan and composed by Shankar/Ehsaan/Loy with lyrics by Gulzaar, lifts the film and the message to a whole new level.
This 6-minute film, directed by the legendary film maker Pradeep Sarkar, has been shot over a period of two weeks in Kashmir. Sarkar says: “Falling in love at the age of 62 years is possible… it happened to me when I went and met Kashmir! Believe it, we all need to know her a little better!”
This film showcases the warmth, oneness and love that we share with Kashmir and its people, and also serves up the magical slice of Kashmir that we all celebrate. The film is on air now.
It endeavours to knit the people of Kashmir with the rest of the country in an open-hearted, warm and compassionate message of togetherness. It is a joyful celebration of a diverse country that we inhabit, Kashmir included! The film splendidly appreciates the mesmerising beauty of the valley of Kashmir and its people.
Gupta, says: “It’s a simple film which carries a message of oneness, with Purity of Heart and Intent. Just like what Kent RO stands for, purity.”
Malini has been the curator of this film, working closely with Gupta, Kenneth and the team. Sharing her thoughts, she adds: “Ye film mere ek Bhartiye hone ke naate… hamare pyare Kashmir se judne… aur hamare Kashmiri bhaiyo behonon ke dil ko chhoone ka ek prayas hai…” (As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.)
Kenneth adds: “The task at hand, keeping in mind the current sensitivity of Kashmir was challenging. We met a myriad set of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.”
The ‘purity’ of Kashmir would revitalise Indians’ love for the ‘heaven.’
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
