iWorld
Hooq to stream Hollywood, Bollywood, regional TV shows and movies on Vodafone Play
MUMBAI: It’s another entertainment feature one would love to Hooq on to — on a mobile device.
Trends indicate that Indians are fast adopting mobile phones as their first screen for entertainment. Time-spent on smartphones jumped by 16 per cent in the period Jan-March 2017 over the previous quarter largely driven by a strong demand for social media platforms, and entertainment apps.
Ever responsive to the needs of a super-connected customer base, Vodafone India has partnered with Hooq, a video-on-demand service, to offer unlimited streaming of over thousands of hours of entertainment from Hollywood, Bollywood and local movies along with exclusive series, to customers. This basket of entertainment will be available on Vodafone Play, Vodafone’s one-stop entertainment destination to enjoy streaming of content; be it Live TV, popular shows, latest movies or trending music videos.
Vodafone Play subscribers can now binge-watch popular American shows like The Big Bang Theory, Arrow, The Vampire Diaries, Gotham, Supergirl, Friends, The Flash and many more. Enhancing the video streaming experience on Vodafone Play is a rich list of the best of local and Hollywood hits at no extra charges.
Vodafone India national head – VAS and content Dipankar Ghoshal said, “With mobiles becoming the preferred screen for entertainment, the average time spent on smartphones daily is significantly higher than TV, demonstrating that the engagement levels provided by smartphones remain unparalleled. We find our customers are increasingly seeking enriching and diverse content options. Through our partnership with Hooq, Vodafone has further strengthened the base of quality content on Vodafone Play.”
Hooq India managing director Salil Kapoor said, “This collaboration further solidifies our position as the country’s biggest premium video-on-demand service. India is one of the key markets for Hooq and this strategic partnership will ensure a wider reach for us giving Vodafone customers a window to experience the best of Hollywood movies and TV Shows across genres.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
