Brands
Body Shop campaigns to protect endangered Indian elephant
MUMBAI: The Body Shop announced its latest CSR initiative for the Indian market, of commencing its Bio-Bridge project in Garo Hills, Meghalaya, India. It has pledged to help protect the endangered Indian Elephant and Western Hoolock Gibbon by constructing the Bio-Bridge with every transaction during a three month-long campaign.
Bio-Bridges aim to address the problem of habitat fragmentation by protecting and regenerating corridors between healthy forest, linking isolated and endangered animals and plant species. This allows animals to travel more widely in search of mates and helps them thrive.
The Body Shop India brand ambassador Jacqueline Fernandez said: “It’s very encouraging to see a beauty brand taking a lead in wildlife conservation and community development.”
The Body Shop India COO Shriti Malhotra said, “We are very happy that Garo Hills has been selected as one of the project locations for The Body Shop international Bio-Bridge programme. Having a project in India is a great platform not only to benefit the Garo Hills Biodiversity but also to raise consumer awareness.”
Wild Life Trust of India joint director and head – Wild Lands Sunil Kyarong says, “The Garo Green Spine is critical in North East India supporting about a 1000 elephants connecting two treasure houses of biodiversity – the Nokrek and the Balphakram National Park. The campaign will go a long way in helping WTI and WLT to protect the Canopies, Corridors and Catchments of Garo Green Spine for enhancing the survival prospects of wildlife in the region.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
