News Broadcasting
Republic TV, Aaj Tak continue to lead genres as news viewership falls
BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017 according to Broadcast Audience Research Council of India (BARC) weekly list of top 5 English News channels All India (U+R): NCCS AB: Males 22+ Individuals. The channel has started with a bang in week 19 with 2.117 million weekly impressions. At present, ignoring ratings for week 21, Republic TV’s average weekly ratings since launch until week 36 of 2017 (except for week 21) are 1.141 million weekly impressions, hence its week 36 ratings are well below its par ratings.
In the Hindi News genre, the genre leader for 35 of the 36 weeks of 2017 has been Aaj Tak. The only week that it lost the pole position was in week 6 of 2017 to India TV. Aaj Tak was ranked second in that week. For week 36 of 2017, Aaj Tak scored 137.519 million weekly impressions according to BARC list of top 5 Hindi News channels: HSM (U+R) : NCCS All : 15+ Individuals. The channel’s average weekly impressions in 2017 until week 36 are 122.870 million, hence its week 36 weekly impressions score is well above its par.
In week 36, the combined weekly impressions of the top 5 English News gene channels were 2.760 million, lower than the 2.942 million weekly impressions of the previous week or the 2.979 million weekly impressions of week 34. The average combined weekly impressions of the top 5 English News channels in 2017 until week 36 (except week 21) were 2.460 million, and week 36 impressions for the genre are well above the 36 week par. The genre’s highest combined weekly impression of the top 5 channels at 4.897 million impressions were in week 11 – the week during which election results for five states were announced. The second highest ratings by the top 5 English News channels were 4.282 million impressions in week 19, the week that Republic TV was launched.
In the case of Hindi News channels, the genre had scored its highest weekly impressions in week 35, with the top 5 channels having combined weekly impressions of 738.482 million. This was the week that saw the reportage of the Ram-Rahim case judgment day – Monday, 28 August 2017 attracting record-breaking viewership. Week 36 has seen the top 5 channels combined weekly impressions plunge to 564.769 million weekly impressions, but still well above the 36 week average of 492.903 million.
Please refer to the figure below for average ratings of the top five English News channels during the first 36 weeks of 2017 (excluding data for week 21 of 2017):
Please refer to the figure below for the average ratings of the top 5 channels of the Hindi News Genre during the first 36 weeks of 2017.
As mentioned by us earlier, News about the fate of godman Ram Rahim on Monday, 28 August 2017 was one of the most watched events on news television in the recent past in India. Viewership of the Hindi News genre grew 2.1 times from 121.5 million impressions (the average viewership for the previous four Mondays’) to 256.1 million impressions on Monday, 28 August 2017. The English News genre grew by 46 percent from 482 Impressions ‘000s (Av Impressions for the last 4 Mondays) to 703 Impressions ‘000s on Monday 28 August 2017.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
