AD Agencies
Intelligent Content vital for branding: iProspect CEO about new solution
MUMBAI: iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.
A holistic messaging strategy spanning across all digital channels to ensure relevance, visibility and performance, Intelligent Content is already available across iProspect’s other key markets globally. For the record, Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.
Meanwhile, as part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution.
iProspect India CEO Rubeena Singh says, “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with the target audience. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon from iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”
Aegon Life Insurance CDO Martijn De Jong says, “We focus extensively on digital within our overall media spends and are open to exploring and experimenting. Digital is at an inflection point in India today and content forms the crux of it, proving to be a game-changer. Content will play the lead role to achieve our business objectives.”
AD Agencies
Liqvd Asia wins four mandates, adds Rs 35 crore pipeline
New clients across sectors signal strong start to 2026 for agency
MUMBAI: Liqvd Asia has kicked off 2026 on a high note, securing four new mandates that are set to add roughly Rs 35 crore to its future business pipeline.
The digital-first agency has brought on board a diverse mix of clients, including Origami, Kasturi Foods, Sama.live and Woodland, spanning consumer goods, regional brands, emerging platforms and established players.
Each mandate comes with a tailored brief. While the agency will handle integrated marketing communications for Origami, it will manage creative, social and media duties for Kasturi Foods as the brand looks to expand beyond its Odisha stronghold. For Sama.live, the focus will be on building brand narrative and enterprise credibility, while Woodland’s mandate centres on digital and social storytelling.
For Liqvd Asia founder and managing director Arnab Mitra, the wins reflect a deliberate shift in how the agency positions itself. He said the focus is on being an integrated growth partner, combining strategy and creativity to deliver long-term brand value alongside business impact.
Echoing this, Liqvd Asia business head Monish Sanghavi, highlighted that the new partnerships align with the agency’s intent to build scalable and structured growth roadmaps, where creativity is anchored in data and performance is closely tied to outcomes.
From the client side, Kasturi Foods sees the collaboration as a step towards national expansion. The company said the partnership will help it balance its regional legacy with a sharper digital presence as it reaches new markets.
With a growing roster and a pipeline that is steadily thickening, Liqvd Asia appears to be turning early momentum into a broader statement. In a crowded digital marketplace, the agency is not just adding clients, it is adding intent.
