Ad Campaigns
Big Bazaar TVC shows its participation in all festivals
MUMBAI: Big Bazaar, a leading supermarket chain from Future Group, has launched a campaign that captures how all festivals are celebrated in a culturally diverse country such as India.
A part of the ongoing campaign, ‘Har Tyohaar Mein Big Bazaar’, the popular brand has launched another part to the campaign named ‘Desh Ek Utsav Hazaar, Har Tyohaar Mein Big Bazaar.’
Created by DDB Mudra West, the campaign is not just a communication thought, it’s a philosophy that demonstrates how Big Bazaar celebrates every festival in India from regional festivals to Diwali.
DDB Mudra West group creative director Nilay Moonje said: “The film and the song in the TVC is a not just a creative interpretation of this fact but a grand celebration of our rich festive heritage too. We wanted it to be about positivity and energy, and that’s where Benny Dayal added his magical touch to it.”
The intention of the brand is to let every Indian experience not just the festival that they celebrate but also the ones they don’t.
Capturing all festive celebrations in a nutshell, the film features people from all age groups sharing some sweet moments and shows how Big Bazaar seamlessly blends with these moments.
Big Bazaar CEO Sadashiv Nayak says, “There is inherent goodness in every festival. Big Bazaar too is an integral part of every festival – be it through food, fashion or home.”
The campaign is being promoted on TV, print, on all Big Bazaar social media platforms, OOH and instore promotion across all Big Bazaar outlets in the country.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
