Brands
Times Music signs Dharma Cornerstone’s talent Nakash Aziz
MUMBAI: Dharma Cornerstone Agency (DCA) music artiste Nakash Aziz has been signed on by music label Times Music. Under the agreement, Times Music will be releasing independent singles and albums for Nakash, while planning live performances and fan engagements.
Nakash has delivered chart-topping hits across Indian and regional cinema in Kannada, Telugu, Tamil, Bengali and Marathi. His Hindi cinema classics include the upbeat Gandi Baat and Sari Ke Fall Sa from R… Rajkumar, the spirited Selfie Le Le Re from Bajrangi Bhaijaan, the electrifying anthem Jabra Fan from Fan, playful peppy number Second Hand Jawaani from Cocktail, among many others. Nakash is currently riding high as one of the most sought-after singers, having brought Pushpa’s aura to life through unforgettable songs like Eyy Bidda Idhi Naa Adda and Pushpa Pushpa from the hit film franchise Pushpa.
Said Times Music CEO Mandar Thakur: “Times Music is thrilled to partner with DCA and work with the immensely talented Nakash Aziz”.
DCA CEO Uday Singh added: , “I’m really happy to see this partnership between Nakash and Times Music come together. Nakash has such a unique style and energy, and I’m confident this collaboration will lead to some incredible music. It’s great to have such strong partners in Times Music to bring his and our vision to life”.
Nakash Aziz said: “I’m really looking forward to working with Times Music on some exciting new projects. It’s always a great feeling when you find the right partners who understand your creative vision, and with Times Music, I feel like we can really experiment and push boundaries.”.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
