iWorld
Arré, FB to stream Ilaiyaraaja film, former to launch Tamil originals
MUMBAI: Ilaiyaraaja, Isaignani, the reclusive master, known for his unique skill is all set to disrupt, choosing to tell via Facebook his story to the new digital generation.
This ‘digital-first’ film will play out first on Facebook, Instagram and Arré. Arré recently launched its music vertical, Arré Earworm, and has also entered the Tamil market and will soon be launching originals in Tamil.
The regional-global story will straddle millions of Ilaiyaraaja fans and music communities across a swathe of geographies and interests
Joining this initiative is Mindshare, whose specialised content solutions arm Content+ is working with Arré to tell this important story using their understanding of consumers across the globe.
True to the nature of the medium and the genius of the artiste, Arré is in the process of collaborating with domestic and international creative talent to create what will be a path-defining moment for music and media.
Ilaiyaraaja, said “I come from a small village and have had no formal training in music. Music has made me Ilaiyaraaja. I am looking forward to sharing my musical journey with all my fans and music lovers on Arré and Facebook.”
English: https://www.facebook.com/1647011945555015/videos/1967237223532484/
Tamil : https://www.facebook.com/1647011945555015/videos/1967233830199490/
Arré B. Saikumar said: “Arré believes that digital is no longer the mainstay of just the millennial; it is increasingly the medium of choice across age-groups and community-led affinities and interests. We are happy to have Mindshare as a strategic partner to provide the required amplification and partners this project deserves.”
Facebook India head – media partnerships Saurabh Doshi said: “Millions of people who are on Facebook will now be able to have the opportunity to get a glimpse of Ilaiyaraaja’s musical journey and his work through this video series on our platform.”
Mindshare South Asia CEO Prasanth Kumar said, “The digital medium is giving us the opportunity to tell this story creatively, with the man re-living his musical journey again via video, text and imagery.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
