Brands
Mirchi associates with Delhi govt on substance use
MUMBAI: Radio Mirchi has culminated the second season of Mirchi Degree and educated students on the issues of substance use.
Radio Mirchi 98.3FM – a leading radio station, saw the culmination of its flagship campaign, ‘Mirchi Degree’ to to boost the confidence of every student. This year, Mirchi has associated with the Government of Delhi to talk about the sensitive issue of usage of drugs by college students.
The campaign, which started last year, is curated to encourage students to believe that it is not only the formal degree that will take them to heights but the unconventional talent hidden in them also plays a vital role to achieve success. This year, the campaign was endorsed by celebrities such as Ajay Devgn, Varun Dhawan, Raj Kumar Rao, Ileana D’Cruz, Shreyas Talpade and Esha Gupta. The initiative was aimed to address the issue of substance use and compelled students to get high only on their talent and not on any substance.
As part of the activity format, fully branded activity vehicle was deployed in campuses in Delhi/NCR including elite colleges like SRCC from the Delhi University North Campus. Led by RJ Naved, Radio Mirchi team along with the Mirchidaar RJs invited the students to showcase their talent through Live performances inside the bus and provided them a chance to earn a Mirchi Degree.
With the students posting funky pictures on their social media handles, RJ Naved was seen entertaining and cheering them.
As part of the drive, Mirchi spoke to several addicts, peddlers, doctors, NGOs to shed light on the growing concern. To spread the message, the Mirchi team conducted both on-air and on-ground activities to college campuses in Delhi NCR.
Radio Mirchi cluster head Pritesh Chothani said, “The idea that passion is as important as education, we want all students to be confident of their talent and stay away from substance. Talent will take you far, anything else will not.”
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
