Brands
OnePlus short film personifies Diwali
MUMBAI: OnePlus, a mobile technology startup, has released a short film titled “The Perfect Partner for a #HappyDiwali” to mark the beginning of the festivities as part of its Diwali Dash campaign 2017.
This year’s creative aims to engage with youth through a clutter-breaking story-line in a true OnePlus style. The video is a first of its kind take on Diwali festival with a cheerful vibe which aims to appeal the millennials. Once again OnePlus brings offbeat content to audiences which they can relate to and enjoy, in line with the OnePlus’ ‘Never Settle’ motto.
OnePlus India general manager Vikas Agarwal said, “The idea was to develop a simple yet entertaining creative that is not just relatable but also leave you with a smile on your face.”
The video personifies Diwali as the most ravishing festival who works hard to fulfill everyone’s dreams and wishes but is eventually bogged down by all the madness surrounding the festival. In a way, she reflects the lives and challenges of a modern youth who is expected to multi-task and consistently deliver on everyone’s expectations.
In this case, Diwali lacks a partner who can help her retain the title of the ‘Star Performer’ and help her through multi-tasking and making the festival memorable for everyone. OnePlus 5 comes to her rescue as the perfect partner for Diwali which brightens her up with the power of 8GB RAM, highest resolution Dual Camera System and Dash Charge for fastest charging, making for a #HappyDiwali.
Dentsu Digital India senior creative director Rajesh Narasimhan says: “Diwali is when brands go berserk, so it is imperative that we push ourselves to serve consumers some explosive stuff and break through the clutter. Narratives are changing and so are film durations.”
Brands
Sunrise Spices launches Champaran Mutton Masala for Holi
New Rs 20 blend brings Bihar’s iconic dish to kitchens across state and Jharkhand.
MUMBAI: Sunrise Spices just turned up the heat for Holi because nothing says “festival of colours” like a handi of slow-cooked mutton stealing the show. ITC Ltd.’s Sunrise Spices unveiled Champaran Mutton Masala at a lively pre-Holi celebration in Patna, paying tribute to Bihar’s signature slow-cooked mutton dish that’s as essential to the festival as gulal and gujiya. The new spice blend, priced at Rs 20, is crafted to deliver the authentic flavour profile of Champaran mutton eliminating guesswork while keeping the rich, earthy taste intact for home cooks.
The launch event transformed the venue into a traditional Bihari courtyard with earthy mud tones, wooden textures, and community-style seating. At the centre stood the symbolic “Holi Ki Handi,” a live, sealed slow-cooking demonstration using the new masala. Guests watched the process from spice mixing to dough-sealed cooking, then savoured the freshly unveiled dish in a communal feast.
ITC Ltd. business head for Sunrise Spices Piyush Mishra said, “At ITC Sunrise Spices, we believe food is deeply woven into cultural celebrations. Launching Champaran Mutton Masala amid a vibrant Holi celebration allowed us to showcase not just the product, but the emotion and tradition it represents.”
The celebration also featured spice-led activities, a hands-on handi-sealing ritual, and a cultural corner where guests shared Holi food memories. The evening wrapped with the community feast hot mutton straight from the handi, traces of gulal still on smiling faces capturing the warm, togetherness-filled spirit of a Bihari Holi.
Now available across key retail outlets in Bihar and Jharkhand, the launch positions Sunrise as a champion of regional cuisines made accessible for modern kitchens. In a season of colour and feasting, Sunrise isn’t just selling masala, it’s serving up a taste of home, one fragrant handi at a time.
