Brands
Nokia’s new phone with 2 days battery life
MUMBAI: HMD Global, the home of Nokia phones has launched Nokia 2, that will come power packed with two days of battery life. The phone comes with a 5 inch high quality display with the latest Android software. The smartphone comes with a 8MP rear camera featuring automatic scene detection and auto focus and a 5MP front camera. It is also loaded with a high capacity 4100 mAh battery.
HMD Global chief product officer Juho Sarvikas said, “People rely on their phones so much these days with many people subconsciously rationing their battery life when out and about so they can last the day, which is why we created a smartphone that can power through when other devices need a pit stop.”
Qualcomm India vice president Larry Paulson adds, “Mobile is the key device for over 90 per cent Indians to access the internet. India is now the leading mobile data consumption market in the world. Powered by the Qualcomm Snapdragon Mobile Platform, the new Nokia 2 brings reliability, affordability and cutting-edge battery life to meet the requirements of the new age smartphone user.”
Nokia 2 will be available in Pewter/Black, Pewter/White and Copper/Black for a global average retail price of Rs 7500.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
