MAM
Aristocrat wins bronze at DMA International ECHO Awards
MUMBAI: Aristocrat, from the house luggage manufacturer VIP Industries had plenty of reason to cheer at the recently concluded 2017 DMA Echo International Awards held in New York. The brand brought home a bronze in the use of Artificial Intelligence category for its campaign, ‘Unpack your dreams’. The campaign led by Indian cricketers R Ashwin and Rohit Sharma, aimed towards individuals who are ambitious and constantly pursuing their passion.
To educate the consumers about its new offering, the brand unveiled a digital film through its social media platforms that featured the ace cricketers. In the film, Sharma and Ashwin play the roles of selectors and put the brand’s new products through a series of tests. The cricketers test the Aston, Morris and the Dio collection for their build, durability and space.
The ace cricketers also double up as travel and luggage experts while advising their fans on issues that they face while packing for holidays, day to day travel, etc.
Link to the TVC that won :
Aristocrat vice president sales and marketing Sudip Ghose said, “An Echo is globally considered to be among the most coveted awards for effective response based communication and winning the bronze award feels truly wonderful.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
