MAM
PUMA goes gully centric in new music video
MUMBAI: Sportswear brand PUMA has launched its new music video pioneering the largest movement in street culture in the country. Titled ‘Suede Gully’, this is the first time a global brand has launched a multi-lingual music video in India, giving this channel for consumer engagement a fresh spin.
The video is a large-scale collaboration between a new breed of artists, musicians and dancers, whose work is inspired from the stories ingrained in the streets of India. In another first for a global consumer brand, this music video is coloured in local flavours, features multiple Indian languages and celebrates the culture germinating from Indian streets.
This collaboration gives a single, creative stage for self-expression to these artists, who come from “gullies” across the country. Featuring eight rappers, 36 dancers, seven artists and countless creators, Suede Gully is the largest street collaboration that brings out the true essence of the streets of India in its most musical, colourful and rebellious manner.
Shot in gullies across all regions of India, the video features leading street artists Divine, Mukti Mohan and Shilo Shiv Suleiman. The music video has been directed by Sasha Rainbow and the music has been composed by Sneha Khanwalkar. With lyrics in four different Indian languages, it adds to the local flavor and serves as a medium to popularize Indian street culture. This video is a celebration of street art in the purest form, bringing out the passion, the determination, the resourcefulness and grit of each artist.
PUMA India MD Abhishek Ganguly says, “The Suede Gully is an authentic music video that connects with the audience with its super cool street swagger. Suede Gully is something new and unique, serving as a single platform for self-expression to a number of independent, determined artists who live their passion and hustle to achieve their goals.”
MAM
Debkumar Dasgupta joins Dangal TV as Head of Syndication
Veteran broadcast executive to drive international and national content sales
MUMBAI: Debkumar Dasgupta, a seasoned broadcast media professional with over 30 years in the industry, has taken charge as head of syndication at Dangal TV, overseeing both international and national markets.
Dangal TV, owned by Enterr10 Television Network, is a popular 24-hour Hindi general entertainment channel (GEC). Launched in 2009 originally for Bhojpuri movies, it has since pivoted to Hindi entertainment, with a focus on family dramas, mythology, and crime shows catering to both urban and rural audiences.
Dasgupta brings a formidable track record in content acquisition, syndication sales, and P&L management across ME, Africa, Asia-Pacific and Latin America. His career spans top media organisations including IndiaCast Media, Viacom18, MTV Networks, Catvision Products and Tee-Men’s.
Most recently, he was with GoQuest Media as group partnership and strategy head, managing partnerships and monetisation strategies across the region. He also served as vice president – content acquisition and partnership for Asia and Africa, negotiating deals for Turkish dramas and other high-demand content.
Earlier stints include senior vice president and business head roles at IndiaCast Media Distribution, steering ME&A and global syndication sales, and boosting the reach of Viacom18 channels such as Colors, MTV India, Colors Rishtey and News18 India across Asia-Pacific, South Asia, ME, Africa, CIS, CEE and Latin America.
Dasgupta began his media journey as senior director – network development at MTV Networks India, managing channel carriage and affiliate revenues, before moving into content sales and international business with Viacom18. He started in cable TV sales with Catvision Limited, handling nationwide dealer and distributor networks.
Known as a creative change agent, Dasgupta has consistently driven revenue growth, market share expansion, and efficiency improvements, combining deep market insights with hands-on leadership.
With his global expertise and strong cross-functional experience across sales, legal, marketing, programming, logistics and finance, Dangal TV is set to strengthen its content syndication footprint and expand its international reach under his leadership.
Dasgupta’s appointment signals an aggressive push to leverage ethnic content opportunities and emerging markets, ensuring Dangal TV keeps pace in an increasingly competitive broadcast ecosystem.
