Account
CERA hands over full-service charge to Publicis India
MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be taken care of by its Delhi office.
Publicis India will be responsible for preparing a pan India communication objective for the brand and play a vital role in building CERA into a dependable and popular household name in India for complete home solutions.
CERA executive director Atul Sanghvi says, “CERA has exponential growth plans for coming years with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view, we narrowed down on Publicis looking at their international stature, past work and people strength.”
Publicis Worldwide India managing director Srija Chatterjee mentions, “We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. CERA is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”
Publicis India executive director Ravpreet Ganesh adds, “CERA is a leading name in home solutions and we’re happy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now.”
CERA is known to offer a wide spectrum of experiences through an extensive range of products like Sanitaryware including green products, faucets, tiles, wellness, kitchen sink, mirrors and more.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
