MAM
SRK promotes Nayi Soch in Ted Talk’s latest campaign
MUMBAI: The campaign #DontKillIdeas from Star Plus heralds its ideas-inspiring limited edition show – TED Talks India Nayi Soch, launching on 10 December on Star Plus & Hotstar. Partnering the campaign as title sponsor on Star Plus is Glacéau Smartwater from Coca-Cola. The opening episode will be simulcast across Star Gold, Movies OK, Star World, Star Jalsha along with Star Plus & Hotstar.
The first phase of the campaign which featured two films – Rotimaker and Drone directed by Nitesh Tiwari, generated a lot of interest and captured people’s imagination with many industry stalwarts and creative leaders weighing in on #DontKillIdeas. The second campaign features the host of the show, Shahrukh Khan.
Actor Shahrukh Khan says, “Ideas are the new cool currency, the new rock n roll. This show is a unique and powerful initiative towards opening people’s minds to the power of ideas and encouraging Nayi Soch. An idea can inspire you with limitless possibilities and give you an alternative perspective to look at oneself, one’s surroundings and future.”
Coca-Cola India and South West Asia vice president marketing Vijay Parasuraman adds, “Today’s world is all about ideas and disruption. The extremely fast pace at which tech is changing the way we live and think makes innovation an integral part of life today. We are happy to partner with Star Plus in bringing to the Indian audiences the power of ideas. Ideas are as essential as water! You just can’t do without it!”
Star Plus business head Narayan Sundararaman says, “This show redefines the very concept of entertainment and brings audiences stories that involve a range of personalities, situations and ideas that are diverse and inspiring.”
Brands
EaseMyTrip named among India’s most trusted brands for 2026–27
Travel platform earns recognition for service and reliability
NEW DELHI: EaseMyTrip has been recognised among the Most Trusted Brands of India 2026–2027, underlining the strong confidence travellers place in the online travel platform and its customer focused approach.
The recognition was announced at the sixth edition of the platform organised by Team Marksmen Network, with Business Standard as the media partner and India Today as the televised partner. The initiative honours companies that have built lasting credibility through consistent service, innovation and ethical business practices.
Brands included in the list are selected through a structured evaluation conducted by Coherent Market Insights. The process combines large scale primary research with secondary data analysis and examines parameters such as authenticity, transparency, customer experience, governance practices and consistency of service.
Over the years, EaseMyTrip has built a strong reputation in the travel sector, helped by its customer first strategy and features such as its widely recognised zero convenience fee model. The platform focuses on simplifying travel planning while offering competitive pricing and reliable services for travellers in India and overseas markets.
EaseMyTrip chief executive officer and co-founder Rikant Pittie, said the recognition reflects the trust that users have placed in the platform. “Trust has always been central to EaseMyTrip’s journey. Being recognised among India’s most trusted brands reflects the confidence travellers place in our platform. We remain committed to improving travel experiences through innovation and dependable service,” he said.
The company continues to expand its technology driven ecosystem while strengthening its presence in global markets. The latest recognition highlights its growing role as a preferred travel partner for users seeking convenient and trustworthy travel experiences.
