Brands
Happy mcgarrybowen launches Delhi-Gurgaon ops
MUMBAI: The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala, who comes armed with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency’s business operations. Bodhisatwa, who has previously worked with JWT, Wieden+Kennedy (W&K) and Ogilvy, will be leading the creative efforts for Happy mcgarrybowen.
Happy mcgarrybowen Gurgaon AVP Jay Gala says, “I am super excited to be a part of the Happy mcgarrybowen family. It has created exceptional work in the last decade. I look forward to partnering with the very talented team to deliver the agency’s vision and invigorate growth. I can’t wait to roll up my sleeves, get into the thick of things and get ready for happy times ahead.”
Happy mcgarrybowen senior creative director Bodhisatwa Dasgupta adds, “There’s something about the word ‘Happy’. Something bright, friendly, cheerful, ridiculous, sunshiny. Here is an agency that at the heart of it, wants to create happy ideas. Joining Happy was a no-brainer. I’m excited and scared. Excited to create a unique kind of work, for a unique set of clients. And scared that I may have bitten off more than I can chew. Thankfully, there’s the infectious energy of the entire agency to get me by.”
Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin mentions, “Happy mcgarrybowen has been expanding rapidly and it is brilliant to see them enter the Delhi NCR market, which today has some of the largest clients. And what an entry! A big bang entry with the Suzuki two-wheelers win and several more in the pipeline. I think this is a great step in Happy mcgarrybowen’s success path and in many ways, will transform the Delhi creative agency scenario as there are relatively few future-looking, new age creative agencies in that market.”
Happy mcgarrybowen co-founder and CEO Kartik Iyer says, “It is really encouraging to see the keen interest brands here are showing in us. It is heartening to see the appreciation for our way of thinking and our way of working. Our foray into the market will be supported with a proper set- up, as the branch grows. I think we have found two very talented individuals who believe in our vision. All we have to do now is bring it alive.”
Happy mcgarrybowen has won a slew of new businesses across categories in 2017 which include Duroflex, Cure.fit, Tally Solutions, Suzuki 2 wheelers and Wildcraft.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
