e-commerce
Thriwe launches an end-to-end digital dining platform – Thriwe Culinary
Mumbai: Thriwe Consulting Pvt Ltd (“Thriwe”) has announced the launch of its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary. Thriwe is a multisector-oriented solution for loyalty programs and benefits globally. It provides businesses tailored loyalty solutions and reward engines across diverse industries and has now strengthened its dining offerings for enterprises.
Thriwe Culinary is an innovative solution poised to redefine the way enterprises offer dining benefits to engage their customers. While most dining platforms available today are direct-to-consumer and retail-focused, Thriwe Culinary focuses on enterprises and their consumers. Along with offering exclusive dining benefits and unique experiences, Thriwe endeavours to provide long-term loyalty benefits with a diversified geographical presence.
This program is a global, technically evolved and advanced version of dining as a category within loyalty solutions. This step showcases the company’s determination to grow with the changing consumer behaviour and market dynamics.
The program will have fine dining options, quick service restaurants (QSR), and premium dining chains from India as well as across other countries. It seeks to further offer its esteemed clients a range of benefits from mass to affluent to privileged categories to suit various end-user demographics and cost economies of the client. The program also seeks to easily integrate quick payment solutions with the dining platforms.
For the banking sector, Thriwe Culinary facilitates bank identification number (BIN) blocking and milestone-based reward segmentation to offer curated privileges for specific cardholders.
Speaking on the launch of Thriwe Culinary, Thriwe founder and CEO Dhruv Verma said, “At Thriwe, we have always endeavoured to be at the forefront of offering modern customer loyalty solutions via our various programs. Over the past few years, especially post-Covid-19, we have noticed dynamic shifts in the way consumers are using dining benefits. Today, customers are ordering in on weekdays and dining out on weekends. With increased access to diverse cuisines, which are influenced by social media, the demand for them has risen. Thriwe Culinary is now ready to offer its customers an easy and customized dining experience catering to their needs.”
“Our global merchant network helps us get merchant-funded and unique offers from across the globe. This advanced digitally integrated ecosystem extends our vision in the form of a loyalty tech innovation where we aspire to cultivate a global dining program known for its evolved and personalized service”, he further added.
Thriwe, which was launched in 2012, is one of the most diversified loyalty solution providers across India, Middle East, and South-East Asia, offering a diverse range of incentives, discounts, and rewards, enhancing customer engagement and loyalty. The platform provides customers with curated, intuitive, personalized, and relevant offers customized to their preferences, ensuring an engaging experience, and fostering long-standing customer loyalty. The company actively integrates data-driven software as a service (SaaS) & application programming interface (API) platforms to power personalised customer programs across segments.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
