MAM
Cipla launches TVC for ActivKids Immuno Boosters
MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids’ immunity supplement ActivKids Immuno Boosters.
Cipla Health head of marketing Himava Nath says, “The idea was to support the moms who were constantly worried about their kid’s health by helping them build their immunity. The product was launched through the paediatricians to begin with as they are the guardians of the kid’s health. And we have received acceptance and appreciation from them.”
The TV ad is a follow up of the hugely successful #YesMom digital campaign. It is based on the consumer insight that out of worry about their kid’s health, mothers often say no. Immuno Boosters will help build immunity in kids so that moms can say yes more often.
“The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child with a call out to mothers to take the Yes Challenge,” he adds.
The digital social experiment was followed up with the launch of the product in a successful media event along with celebrity mother Mandira Bedi and her 6-year-old son Vir.
Research suggests that due to multiple reasons like fussy eating, adulteration and junk eating, kids do not receive their daily requirement of essential nutrients. This leads to weaker immunity and thus is a constant source of worry for mothers. The format of Immuno Boosters is kid friendly and the formulation is scientific.
Brands
Jio Platforms Limited appoints Dan Bailey as president to drive its international business
London-based telecom veteran joins the executive committee, and will report to Akash Ambani
MUMBAI: India’s digital disruptor is sharpening its global claws. Jio Platforms Limited has appointed Dan Bailey as president to drive its international business, signalling that the next leg of its growth story will be written well beyond Indian shores.
Based in London, Bailey will report to Akash Ambani, chairman of Reliance Jio Infocomm Limited, and take a seat on Jio Platforms’ executive committee. His mandate: translate Jio’s domestic dominance into global heft.
Announcing the appointment, Akash Ambani said: “We are delighted to welcome Dan to Jio. Dan has been a trusted advisor to us for many years, and his counsel has been invaluable as we have grown and evolved.”
He added: “He has spent his career at the centre of the global telecom and technology ecosystem and brings deep relationships, strategic insights, and a strong understanding of the industry’s complexity. Just as importantly, he shares our ambition and energy for what lies ahead. I look forward to working closely with him.”
Bailey brings more than 35 years of experience across consulting and investment banking. He has held senior leadership roles at Schroders/Citi, Morgan Stanley and HSBC, and most recently served as chairman of Deutsche Bank’s TMT practice. Over the decades, he has advised some of the world’s largest corporates and financial sponsors on transformative transactions, including several of the most consequential telecom deals in history.
On taking up the role, Bailey said: “I have long admired what Jio has built in India — the scale, the speed, and the genuine impact on people’s lives. The chance to help take that story global is the kind of opportunity you don’t think twice about. I am delighted to be joining Akash and the team and cannot wait to get started.”
The move follows signals from Jio Platforms’ most recent annual general meeting that its next chapter lies beyond India. Over the past decade, Jio has built digital platforms and technologies that have reshaped connectivity and access for over a billion people. Armed with a defined roadmap, strong partnerships and hard-won scale, it is now preparing to export that playbook to global markets.
If India was the proving ground, the world is now the arena.
