Broadband
Ortel takes on competition with new broadband plans
MUMBAI: Taking a big step towards recovery, battered cable television and broadband services company Ortel Communications Limited (Ortel) has unveiled its new unlimited data plans starting from Rs 99 per month.
Ortel, with its operations focused in Odisha, Chhattisgarh, Andhra Pradesh, Telengana, West Bengal, and Madhya Pradesh, has been a trendsetter in offering customer-centric broadband plans in accordance to the ever-changing internet ecospace in India. With its new range of unlimited plans, the company has taken the big telecom players head-on.
The Rs.99 plan has 500 MB data limit per day @ 2Mbps, although the customer can continue browsing even after reaching the daily limit, at post FUP speed. The New Unlimited FUP Broadband Plans also have options of 1 GB daily data limit at Rs.129 per month and a multi-month package at Rs.349 wherein subscribers can enjoy 1 GB data per day at 2 Mbps speed for 3 months. These plans would cover the needs of first time users, social networking users and the price sensitive segment.
The ‘Below 100’ plan would also enable Ortel to increase the penetration of internet ready home passes which are already available in most of the markets where it operates. With the proliferation of smartphones and other smart internet devices, consumers can use the same devices to connect to Ortel Home Wi-Fi solutions at a cheaper price and better in house speeds. The plans directly compete with the Telecom Players who offer 3G and 4G on Mobile Devices. Customers also have the option of free installation if Multi Month Subscription is paid in advance. Broadband would become more of a utility than luxury and the plans would make right to broadband access closer to reality.
Ortel had already withdrawn the plans below 1 Mbps in the month of April 2017. With the launch of new plans, it has now withdrawn all the plans below 2 Mbps. It has introduced Unlimited FUP plans in the speed range of 5 Mbps, 10 Mbps, 20 Mbps, 50 Mbps and 100 Mbps with monthly data limits ranging from 40 GB to 1 Terabyte at very affordable price points.
Commenting on the development Ortel Communications president and CEO Bibhu Prasad Rath said, “Looking at the huge data consumption that is taking place in the country today, we have decided to take full advantage of this opportunity and therefore launched Unlimited Data Plan at just Rs. 99 per month. We are already providing high data limits to our customers, but now with the aggressive pricing which is even better than most of the telecom players, we aim to provide an excellent value for money to our subscribers. The objective is to increase the overall average data consumption of customers from 18 GB to 100 GB per month at pocket friendly prices.”
Ortel is the first MSO and ISP to offer wireless broadband service at public places for its wired broadband subscribers without any additional WiFi Hotspot access charges. Ortel Communications is a pioneer in providing convergence communication services in the country. It has revolutionized the entertainment and broadband technology in India. It has always been the Company’s vision to provide Cable TV and Data Service on a single cable platform to households. The Company has invested in laying its own network with reverse path compatibility making it capable of providing Triple play services including broadband and VoIP services with enormous advantages and superiority in the network. Ortel provides connection to customers directly and has full control over its ‘last mile’ network.
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Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
