iWorld
‘Behind The Scenes’ of film butterfly crosses 1 million views in less than a week!
MUMBAI: The makers of film Butterfly recently released a ‘behind the scenes’ video of the film and it is absolutely beautiful. Going by the number of views it has received, it seems that audience completely agrees! The BTS video has garnered over 1 Million views in less than a week, quite unheard of for a behind the scenes video of a film. Directed by Ramesh Aravind, the movie stars Parul Yadav in the lead.
From walking us through the beautiful locales of France to teasing us with bits and pieces of Parul’s scenes in the film, the video has definitely piqued our interest for the movie. It gives the viewers a perfect glimpse of the fun that the cast and crew seem to have had while shooting the film in France!
Commenting on the same, Parul Yadav stated “I’m glad to see such an amazing response to the behind the scenes of the film. We have been receiving immense amount of love and appreciation from the audience and this is what we, as a team look forward to with any of our work being showcased”.
Butterfly is the official Kannada version of the Hindi superhit film Queen (2014) which is also being simultaneously remade in the three other South Indian languages by Mediente Films. The film is slated to release in 2018.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
