Brands
Adidas rolls out 3D billboard for Predator
MUMBAI: Out of home (OOH) agency Posterscope India, from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Adidas Predator.
The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football — both players and fans – across various age groups.
Posterscope has created a campaign using a specially designed 3D face of the brand ambassador Paul Pogba to build impact and efficiency. The plain image was converted into a digital 3D model. While the creative was converted into a 3D file and was used for print production, detailing and painting of the final piece was done by hand.
The innovation showcased 9ft long 3D face of Paul Pogba that protruded 4.5ft on a 20X10 billboard. The innovation helped the brand to stand out and ensure long distance visibility. It is pertinent to note here that this is for the first time in India that a massive 3D face has been placed on a unipole in the OOH space.
Adidas senior manager of omni channel marketing brand communication Sharad Singla says, “As a brand we wanted to make a bold statement, that was also in line with our product relaunch. We identified a powerful execution for outdoor which had an element of innovation, it brought to life the predatory instincts through the Pogba 3D execution on few sites.”
Based on the agency’s deep understanding on the requirement of the brief and with the help of their primary research (OCS), patented analytical tools (OOHZONE) and accumulated understanding, Posterscope zeroed down on a specific location in Delhi for the innovation. Innovation was done on Inner Ring Road at RK Puram towards Dhaula Kuan. The location of the unipole was specifically chosen so that it covers the high volume traffic on Ring Road and is a solitary unit at the required stretch of the road.
This resulted in the flawless execution of the campaign and all timelines were maintained without any compromise in quality. The innovation led to creating extensive and significant buzz around the product. This in-turn has led to the desired exposure of the brand launch in the Indian market.
Posterscope used large media formats like billboard, bridge panel, unipole to create impact for this multi city campaign.
Posterscope senior business director Aditya Goel adds, “This was a brief where we had to think beyond the work that we had already executed for Adidas in the past. The creative, servicing and operation teams at Posterscope came together to execute a larger-than-life size 3D model. It is something which has not been tried so far in the country in the OOH space.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
