iWorld
hoichoi launches new brand anthem to celebrate life
MUMBAI: After entertaining audiences with the best in Bengali entertainment, hoichoi, the world’s largest digital platform exclusively for Bengali content, has now launched its brand anthem. The anthem is an ode to celebration and talks about taking a break from busy schedules, getting together and having fun, which is also what the word ‘hoichoi’ is synonymous with.
Music being the one thing that unifies people, the central theme of the hoichoi anthem, which is in Bengali, is to bring people together through music and entertainment. The anthem will be distributed on major platforms through hoichoi’s distribution channel as part of SVF Music, and will be made available as a ringtone and other such features. The music video would also be available on the Hoichoi streaming platform. The brand also plans to distribute the song to local Puja Pandals across Kolkata.
The music video for the anthem has been directed by renowned Tollywood director, Birsa Dasgupta and produced by SVF Entertainment. The catchy tune has been composed by Indraadip Das Gupta and written by Prosen and Rajeev Chakraborty. Talented young singers – Ishan, Somlata and Prasmita – have lent their voices to the anthem. Suyasha Sengupta, the lead singer of Indie Rock band Ganesh Talkies, has also been roped in as part of the video.
Speaking about the hoichoi Anthem, Hoichoi, Executive director – SVF and co-founder, Vishnu Mohta said, “The message of the anthem is to bring people together through entertainment, which is also the mission of hoichoi, as a brand.”
iWorld
Hari Om OTT partners Amazon MX Player to widen devotional reach
Spiritual stories find a bigger stage as platform eyes global audiences
MUMBAI: Hari Om OTT is taking its faith-first storytelling to a wider audience, signing a strategic distribution deal with Amazon MX Player that places its entire content library on the popular streaming platform.
Launched in June 2024, Hari Om OTT has carved a niche in devotional and spiritual content, offering shows rooted in Indian mythology and cultural traditions. With this new partnership, both its existing catalogue and upcoming originals will now be available on Amazon MX Player, making access easier for viewers across the country.
The collaboration also stretches beyond borders. To scale its global footprint, the platform’s content will additionally be available on Amazon Prime Video, opening the doors to international audiences seeking culturally rich, faith-based narratives.
Hari Om OTT’s growing slate includes titles such as ‘Mata Saraswati’, ‘Jai Mahalakshmi’, ‘Jai Jagannath’ and ‘Shri Tirupati Balaji’, with several new originals currently in the pipeline as part of this expansion.
Speaking on the development, executive vice president group Priyannka Chaurasiya described the partnership as a significant step forward. She noted that the platform has always focused on stories deeply rooted in Indian history but with universal appeal. Aligning with a platform that has a vast global reach, she said, allows these stories to travel further and resonate with audiences worldwide.
With this move, Hari Om OTT is not just widening its reach but also placing devotional storytelling firmly in the mainstream streaming conversation, where faith meets format and tradition finds a digital stage.
