DTH
Airtel to transfer 25% stake in DTH arm to Nettle
According to a BSE filing, Bharti Airtel will transfer its 25 per cent stake in DTH arm Bharti Telemedia to wholly owned subsidiary Nettle Infrastructure Investments.
The transaction has been approved by the Bharti Airtel board. The date of sale of the transaction is subject to regulatory approvals. The company will receive cash as consideration for the sale.
“We wish to inform you that the Board in its meeting held on January 18, 2018, has approved the transfer of 25 per cent equity shares of Bharti Telemedia Limited (Subsidiary Company) to its wholly owned subsidiary, Nettle Infrastructure Investments Limited,” Bharti Airtel said in a filing to the BSE.
Airtel in December signed agreement to sell 20 per cent stake in Bharti Telemedia to private equity firm Warburg Pincus for about $350 million (around Rs 2,310 crore).
A company official said that the stake transfer to Nettle does not include equity to be sold to Warbug Pincus. Upon closing of the transaction with the equity firm, Airtel was left with 80 per cent equity stake in Bharti Telemedia.
In a separate filing, Airtel said that the company’s board on the same day also approved acquisition of 5 per cent stake in its subsidiary Indo Teleports (also known as Bharti Teleports) for Rs 2.3 crore. Bharti Airtel already holds 95 per cent stake in Indo Teleports.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
