iWorld
Shweta Jain joins Amazon Internet Services
MUMBAI: Former NDTV senior vice president of software solutions Shweta Jain has joined Amazon Internet Services as head of media and entertainment services for South Asia.
Amazon Internet Services is a local legal Indian entity that acts as a reseller for Amazon Web Service (AWS) in the country.
As head of the media and entertainment vertical at AWS India, Jain will work with media organisations helping them initiate/accelerate their cloud adoption for better efficiencies and scalability.
Jain has joined Amazon after a stint of more than 19 years with NDTV, where she worked closely with editorial and production teams.
“Super excited to join the AWSome India team of @Amazon Web Services, to head Media and Entertainment business across India and neighbouring countries. Joining AWS empowers my own belief in the power of cloud and the huge impact it can have on the media enterprises–big and small, traditional and contemporary,” Jain posted on her Linkedin profile.
“After a highly rewarding stint of nearly two decades at NDTV, where I enjoyed teaming up with many remarkably talented people doing some fantastic work, I’m now moving on to my next challenge,” she added.
Apart from her stint at NDTV, Jain was also the founder director of a digital business incubated at NDTV, managing the P&L of a B2B vertical publishing TV listings (EPG) of over 1000 channels to more than 50 platforms in India and abroad. She also founded UREQA, a content discovery and personalised recommendation app for Android.
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iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
