MAM
Dentsu Webchuntey introduces ‘The Good News Card’
MUMBAI: Business cards are an integral part of any company or individual’s branding. More often than not, they serve as the introduction and as a reminder too. Due to limited wallet space, business cards have really evolved in terms of messaging and creativity.
Dr. Kiran S. Gautam, a renowned gynaecologist and obstetrician, has released a new business card that also serves as a pregnancy test. Designed by Dentsu Webchutney Innovation Lab, the card goes beyond awareness and information. It has a utility value that makes it not just memorable but also relevant.
The card is divided into two units: information and pregnancy test. User needs to tear the pregnancy test portion and dip it into urine. The pregnancy test reacts to the urine and tells the user whether she is pregnant or not.
“My brief to the agency was very clear. I wanted something that could remind women of me when it mattered the most. The agency came back with the idea of a card that tests pregnancy. It is innovative and highly memorable. Even if people don’t use it, I am sure they will keep it,” said Gautam.
Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria said, “The project came to life after intense research in paper selection and printing techniques. We roped in India’s leading print design and paper expert to work on this project. After creating the first set of prototypes, it took us several weeks to get things right. This card has medical usage which posed challenges of its own. We are happy to have braved them all.”
The branding has been extended to a direct mailer as well. The mailer too can test pregnancy while providing all the relevant information to the users.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
