Brands
Incredio reintroduces Slim Shake in chocolate & mango flavours
Mumbai: Incredio, a subsidiary of HealthKart, a leading health supplement company in India, is thrilled to announce the reintroduction of its popular Slim Shake in two delectable flavours – Chocolate and Mango. This relaunch aims to offer a simple, effective, and sustainable weight loss solution tailored specifically for health-conscious Indian consumers.
By offering one wholesome nutritious shake that helps cut out excess calories from the diet, Incredio Slim Shake has become a recent favourite in India. It provides a sustainable weight loss plan that eliminates the need for fad diets and unattainable gym goals. Each serving of Incredio Slim Shake is a nutritious meal replacement, packed with 22g of a triple blend protein (Whey, Soy, and Casein) that keeps you fuller for longer, 6.7g of high fiber that helps with digestion & fullness, and only 221 calories. Enriched with 24 essential vitamins and minerals, it supports healthy, long-term weight loss without requiring extreme diets, ensuring an effective and balanced approach to achieving health goals. It provides the precise amount of protein, fiber, vitamins, and minerals needed while eliminating approximately 480 unnecessary calories from the diet daily.
The product will be available in a 480gm pack size from Rs 799/- onwards and is available online on www.incredio.com and the leading e-commerce websites – Amazon, Flipkart & Myntra.
On the relaunch of Slim Shake, Incredio brand head Neha Gupta expressed, “We are thrilled to reintroduce Incredio Slim Shakes that are designed to meet the growing demand for health and fitness among Indians. Our reintroduced shakes in Chocolate and Mango flavours combine taste with essential nutrition, providing a balanced approach to weight loss. We are committed to supporting our customers in their health journey by offering products that are both effective and enjoyable.”
According to a survey by EY India, Indian consumers are increasingly conscious of health, fitness, and holistic nutrition. The COVID-19 pandemic has further highlighted the importance of health and immunity, leading to a significant shift in consumer behaviour towards natural food, health supplements, and specialised diets.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
