Ad Campaigns
Havas Media wins gold at 8th India Digital Awards
MUMBAI: Havas Media has won gold for Philips Lighting’s Meet Hue campaign in the digital integrated campaign category at the 8th India digital awards by The Internet and Mobile Association of India (IAMAI) held on 18 January 2018.
Havas Media Group CEO – India & South Asia Anita Nayyar said, “Being recognised by an industry body such as IAMAI is not only a matter of pride for the agency and the client but also boosts the morale of the teams and young talents involved in every stage. It gives me immense pleasure to see our teams work together seamlessly through a client, consumer-centric approach and being empowered.”
The campaign’s objective was to introduce smart living via smart lighting. Meet Hue by Philips is a ‘smart’ lighting system for your home that gives you full control over every aspect of your lighting. A product that helps you creates just the right setting, mood or ambiance for every moment. With the Hue system one can set the lights to turn on when you arrive home and turn off when you leave. Or better yet, set it to switch on and off at specific times so that it looks like someone is home even when you are out, hopefully a deterrent for a would-be thief, as smart home stuff don’t come cheap. With the objective of driving awareness and education amongst a mostly banner-blind audience, a variety of media vehicles across domains were deployed leading to a 200 per cent increase in registrations for home demo.
Philips Lighting India CMO Rothin Bhattacharyya said, “It’s a great endorsement of our efforts towards creating awareness about nascent category like connected lighting. The campaign has significantly enhanced awareness and adoption of the product and is a testimony of the fantastic results that can be achieved with a close client-agency engagement.”
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
