MAM
Fountainhead Digital MKTG launches experiential tech labs
MUMBAI: Fountainhead Digital MKTG, the digital and experiential innovation division of Dentsu Aegis Network agency Fountainhead MKTG, has launched The Texperiential Labs.
The Texperiential Labs feature the latest technologies across virtual, augmented and mixed reality, robotics, multi-platform user experience design, web and mobile technology experiences, social experiential applications, Internet of Things and experiential analytics.
The Labs will have a unique, cutting-edge ambassador – Pepper, the humanoid robot from Softbank Robotics. By communicating through the most intuitive interface we know: voice, touch and emotions, Pepper is uniquely positioned to enrich customer experience and transform the interface you use to interact with them. With very fluid mobility coupled with advanced cloud-based Artificial Intelligence, Pepper evolves with you and your needs – customising experiences, conducting interactive demonstrations, connecting with your CRM or sales tools and so much more. Fountainhead Digital MKTG is contributing to Pepper’s development through multiple creative applications, customising them for complete customer delight. With emotions at the heart of the robot, it will be soon be seen as a primary element at retail outlets, hospitality, financial services, brand experiences, corporate engagement events and many other customer experience touchpoints.
The Texperiential Labs will be located in Fountainhead MKTG’s facilities and be headed by Balesh Bhatt, Vice President – Technology. It will also be a space for collaborative development and will be opened for the academic and student communities in future.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
