MAM
M&M to revamp e-commerce platform
MUMBAI: Mahindra & Mahindra (M&M), India’s largest utility vehicle maker, has decided to revamp it’s digital platform by engaging with experts BCG, Microsoft and Dassualt to engage with prospective buyers right through their purchasing cycle according to a Brand Equity report.
Being the first to sell vehicles through e-commerce platform, the company today gets 6 per cent of its sales lead from online platform, by revamping the digital platform, M&M’s intent is to bring the showroom home of the buyers through a mix of physical and virtual experience to keep its prospective buyers hooked to its brand at a time when the buyers are spoilt with choice, the report said.
The company expects about 15 per cent of its retail sales to be generated through online platform in FY-19 from the current 7-8 per cent.
The company has started the concept of “taking showroom at home” on a pilot basis at one of its dealership in Mumbai and the company claims it is doing well and very soon it will roll it out to the other parts of the country
The company has worked with Microsoft Consulting to envisage the pre-sales strategy. M&M created SyouV Platform along with Microsoft, Dassault Systemes & Hard n Soft Technologies. For the post purchase platform Mahindra With You Hamesha, the company had engaged with Extentia Technologies and BCG helped the company “Bring The Showroom Home” initiative for which application has been developed by Artificial Reality.
The new digital strategy takes into account the experience a prospective buyer may have pre-purchase during purchase and post purchase and the idea is to offer transparency, convenience and personalisation option.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
