iWorld
Technology at your fingertips to bring a change in the patient care at hospital OPDs & clinics
The long multiple queues, overcrowding and waiting time at Hospital OPDs and clinics leads to patient frustration and discomfort. To resolve these issues, the healthcare sector has realized the need of technology which can smoothen the work flow at the hospital OPDs and clinics and offer a comfortable visit to the patients. Under the pioneering initiative of mCURA, the heath-tech company, India’s first Integrated mobility platform, SMART OPD has been introduced in the market. This technology enables patients to bypass long queues at registration and billing counters, labs, pharmacies and doctor chambers which completely eliminates necessity of spending valuable time waiting at the hospitals. Through this technology, the patients can have ready information on their mobile phones or tablets located outside each consultation cabins on the inflow and outflow of other patients, providing comfort to the patients.
At the registration counter, patients are given NFC based “ TAP & PAY “ CARD (Registration + cash card) & are prompted to download patient app, which stores all the medical records, medical bills/payment transactions, checks doctor’s availability, real time token broadcaster which helps doctors as well as patients at investigation/diagnostic counters and pharmacy.
For Non-smart phone users The “ Tap & Pay” Card has the capability to access records/ bills / payments/ book appointments from the tabs or devices installed outside every doctor’s chambers and at all investigation counters. The patients can use their “Tap & Pay” cash card to pay for hospital services easily without waiting in any queue from any of these counters. Simply recharge it and tap the card at the counter to pay for doctor fees, investigation bills and medicine delivery. It also instantly calculates wait times and provides required information between various lab tests recommended by the doctor.
According to Ms. Madhubala Radhakrishnan, Founder and President of mCURA,“Labs, Pharmacy, doctors and even patients are in tegrated fully into the IT Infrastructure through mobile devices. This helps facilitate faster filling of prescription, reduction in misreading of doctors’ handwriting, lowered waiting time for test results and automatic medicine intake reminders to patients. By automating everything, redundancy can be avoided and manpower can be optimized.
“This technology will also help the patients who need a family member to take care of them at the billing counters, labs and pharmacy. This will help and ensure smooth entry, consultation and exit of the aged persons as there is no need of cash management at the billing counters. The patient’s only need to carry the SMART OPD card to experience the smooth flow at the hospitals and clinics”, adds Ms. Radhakrishnan.
Recognizing the fact that doctors using technology at the point of care is a big challenge, mCURA also provides Clinical Information Executive who is equipped with smart devices to support doctors for quickly entering patient prescriptions digitally. This also helps preserving doctor-patient relationship as the doctor would only be listening to the patient’s problems, without diverting his/her attention on computers.
Besides, catering to medical records in chronological order through single view case-sheet, it helps doctors to review and enter their current findings immediately. Delivering customizable pre-defined templates for common ailments frequently seen in OPDs, it reduces doctors’ time per patient visit and helps improve patient intakes. Moreover, by storing lab views of wounds and comparing it across time frames, doctors can measure treatment progressions/regressions.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
